Most of us probably have the general idea that sun cream protection is not just for the beach. Indeed, we ought to be well aware by now that the damaging effects of the sun's UVA and UVB rays don't take time off to go on holiday for a couple of weeks. The uncomfortable truth is that, even on cloudy days, if it's daylight, the damaging effects of the sun on your skin are unavoidable without the right protection. So, start with a good daily routine.

Why do we need daily sun cream protection?
New research in the field has brought to light an even more pressing issue: if you live in a polluted environment, and that means most of us these days, the airborne and ever-present damaging agents are exacerbated by sunlight. As if the ageing and blemishing effects of sunlight and pollution each taken separately were not enough, when put together, they are multiplied by a factor of about three times. Studies of the combined effects of sunlight and pollution on the skin indicate the possibility of increased sebum production, increased levels of oxidative damage and a higher incidence of hypersensitivity to the sun. In light of this double whammy, why don't more of us face up to the fact that we need daily sun cream protection?

Excuses, excuses ...
So, in spite of our level of knowledge, it seems that something is stopping us from doing what's obviously needed. Take the necessity for sun protection on a daily basis seriously, no matter what the season, or your location. This is where the long-term versus short-term beauty conundrum starts. If you believe that applying sun cream is going to destroy your carefully applied makeup, you may, quite understandably, opt for the short-term benefit of looking your best today over the longer-term benefit of protecting your skin against sun and pollution-related signs of ageing. Let's put the excuses under the microscope for a closer look ... They range from the 'no need if I'm not on holiday' approach, which we now know to be misguided, to worries about sun cream making your skin look shiny or greasy, or even leaving white marks on your clothing. We might even tell ourselves that the container is too cumbersome or awkwardly shaped to tote around all day! But the biggest excuse of all is the 'sun cream and makeup don't go together' myth. Does it really have to be this way?

A breakthrough in the suncream / makeup combination
Luckily, no! It doesn't have to be an either/or situation at all. The everyday sun cream protection formula, Ambre Solaire Daily Protection, changes everything. Created specifically with the compatibility dilemma in mind, this innovative breakthrough stands up to any number of excuses! Far from making your skin look or feel greasy, it actually has a matte finish, which guards against the greasy look for a whole nine hours. And those white marks? Nowhere to be seen. This formulation is completely invisible, with no tell-tale streaks on either skin or clothing. The spray-on mist formula is quick to apply, taking all of about three seconds, including getting the handy easy-to-stash container out of your bag and putting it away (so there goes that excuse!). It also dries instantly. But the most significant excuse-buster of all is that this is a sun cream protection lotion that you can apply over the top of your makeup. And, over moisturiser, or foundation, blusher, eye makeup; the lot. You can simply follow your normal routine, using your favourite products, and just add that vital daily UV protection as a finishing touch.

What about other products with SPF properties?
This does give rise to an intriguing new question. Since the days of using either sunscreen or make-up are numbered, and in the future, more and more of us are going to be using both at the same time, how do they affect each other? This issue is taking on more importance for an increasing number of people that are conscious of the need for year-round protection and are using a daily moisturiser, or perhaps a foundation, with an SPF factor included. The answer is simple. The sun protection element of the last product that you apply is the one that is effective. Contrary to what could be an intuitive guess, they don't all add up so that you end up with a sun protection factor of 70 or so. In this way, if you only used a moisturiser with an SPF of 15, that would be your level of protection. If you use some sort of foundation or combined moisturising foundation on top with an SPF of 20, that remains your level of protection, and so on. That's why this Ambre Solaire formula has an SPF of 30, which is adequate for non-specialist daily use. No more excuses!

GARNIER  TO THE RESCUE!