Blonde Hair Colour Trends: From Old Money Blonde to Bronde

Trending Blonde Hair Colours: Key Takeaways

• ‘Old money blonde’ and ‘bronde hair’ are two of the fastest-growing hair trends.
• Social media is driving demand, with #oldmoneyblonde trending strongly on TikTok.
• Low-maintenance shades like ‘recession blonde’ and ‘mushroom bronde’ are popular.
• Choosing the right undertone: ash, beige, dirty blonde, or bronde is key to nailing the look.
• Garnier Olia Gloss, including the new Old Money Blonde shade, makes achieving glossy, dimensional blonde easy at home.

The Biggest Blonde Hair Trends

Has blonde hair ever gone out of fashion? We think not! But no blonde hair is the same, and new blonde hair colour trends are popping up faster than we can reach out for that bottle of bleach.

So, let’s uncover some of these trends and how you can achieve these trendy new hairstyles at home.

Old Money Blonde: The Luxe, Glossy Blonde

If you’ve seen ultra-glossy, creamy blonde shades dominating TikTok, you’ve seen old money blonde hair. It’s e-v-e-r-y-w-h-e-r-e!
So what is old money blonde? It’s a soft, neutral-to-warm blonde with subtle dimensions. It’s not icy, not overly golden – it sits perfectly in the middle. Think natural richness, healthy shine, and seamless blending from root to tip.

Unlike high-contrast platinum, this trend embraces understated elegance. It often overlaps with tones like beige blonde, and dirty blonde, but with a smoother, more refined finish.

How to Get Old Money Blonde at Home

To recreate old money blonde at home, opt for neutral-to-warm blonde shades that prioritise gloss, softness and dimension. Some of our recommended shades include:

• Garnier Olia Gloss Old Money Blonde – named after the trend itself, it’s perfect for achieving that creamy, ultra-glossy blonde with a refined, expensive-looking finish.
• Garnier Olia 9.0 Light Blonde – perfect if you want a soft, neutral blonde that feels polished but not overly icy.
• Garnier Nutrisse Crème 9.13 Beige Blonde – delivers luminous, natural-looking ashy blonde.

Pro tip: The secret to old money blonde is shine. Focus on even application from root to tip and maintain the look with colour-safe, gloss-enhancing shampoos and conditioners to keep hair looking healthy and light-reflective.

Blonde to Bronde: The Low-Maintenance Blend

Searches for ‘blonde to bronde’ are up +22% YoY – and it’s easy to see why. It’s a no-fuss, low-maintenance blonde hair trend that has universal appeal! Bronde hair is a perfectly balanced mix of blonde and brown tones that feels natural and sun-kissed. The blend creates soft contrast and depth, making it ideal for those transitioning between colours or anyone looking for a low-maintenance colour.

Variations like ‘mushroom bronde‘, a cooler ash-toned bronde, and ‘bronde with money piece’, a lighter, more blonde hue with face-framing highlights, are both trending across TikTok.

Bronde hair works beautifully with ash blonde hair colour undertones, especially if you want to tone down warmth while keeping dimension. To discover more, read our dedicated article about bronde hair shades!

How to Get Bronde Hair at Home

Choose blonde shades with slightly deeper or neutral undertones to create that perfect balance between blonde and brunette. You can try:

• Garnier Belle Colour 7.3 Natural Dark Golden Blonde – ideal for creating a warm, sun-kissed bronde with soft caramel dimension.
• Garnier Nutrisse Crème 8.13 Beige Blonde – perfect if you want a cooler, ashier, more neutral bronde finish with subtle depth.
• Garnier GOOD 8.13 Dawn Beige – delivers natural-looking colour with nourishing care for a blended, low-maintenance result.

Pro tip: For extra dimension, feather the colour from the roots through to the mid-lengths to create that seamless blonde to bronde gradient effect.

Recession Blonde: The Soft Grow-Out

‘Recession blonde’ may sound tongue-in-cheek, but it reflects a real shift. Instead of high-maintenance platinum hues, people are opting for softer blonde tones that blend more naturally with their own roots.

So, what is recession blonde? It’s a blonde hair colour trend that is low-maintenance because it allows your own roots to show, saving you money and time between colourings.

Whether you are a natural brunette or dark blonde, this look is intentionally designed to look lived-in and darker-rooted, turning the idea that roots need to be covered ASAP on its head (quite literally!).

How to Get Recession Blonde Hair at Home

To recreate recession blonde at home, opt for softer, natural-looking blonde shades that blend seamlessly with your roots for that stylishly done low-maintenance finish. Pick from the following shades:

• Garnier Olia 7.0 Dark Blonde – ideal for creating a natural, root-friendly blonde that grows out softly.
• Garnier Olia 8.0 Blonde – perfect if you want a balanced, neutral blonde that blends easily with darker regrowth.
• Garnier Nutrisse Crème 7 Dark Blonde – delivers natural-looking coverage with nourishing care for a smooth, lived-in result.

Pro tip: To enhance that grown-out effect, apply colour slightly deeper at the root area and blend gently into the lengths for a soft, dimensional finish that makes regrowth look intentional.

Teddy Bear Blonde: The Warm Glow-Up

Teddy bear blonde is the warmer, cosier counterpart to ash-heavy trends. It blends honey, caramel and soft golden tones to create a light-reflective, plush-looking finish — think warmth without brassiness and softness without flatness.

The trend has gained significant traction on TikTok, with #teddybearblonde getting over 20M views globally. Unlike icy blondes, this blonde hair trend embraces warmth while maintaining softness, for that plush, warm colour reminiscent of our favourite teddy bear!

How to Get Teddy Bear Blonde Hair at Home

To recreate teddy bear blonde at home, opt for warm, golden-toned blonde shades that enhance shine and depth. Choose from the following shades:

• Garnier Olia 8.3 Golden Ash Blonde – ideal for creating a warm honey blonde finish with soft dimension.
• Garnier Olia 9.3 Golden Light Blonde – perfect if you want a lighter, glow-enhancing golden result.
• Garnier Belle Colour 8.3 Medium Golden Blonde – delivers rich, radiant colour with warm reflections.

Pro tip: For extra shine — which is key to this trend — finish with a nourishing hair serum treatment and use colour-safe products to maintain that warm, healthy-looking blonde.

Browse the Full Range of Trending Blonde Shades

Creating salon-worthy blonde at home is easier than ever, especially with the right shade in mind and the right tools at hand. Discover our Olia range, which is formulated with 60% oils, High-Shine Technology and no ammonia, for an ultra-glossy permanent hair solution. Or check out our full range of Garnier blonde shades. 

Whether you’re embracing old money blonde, exploring bronde hair, or softening into beige blonde, there’s a shade to suit your personality and style! Still unsure? Try the colour on virtually first!